Leaders. What keeps you up at night? Welcome to the C-Suite Spot, the podcast series that expands the traditional term of what a ‘boss’ is to tackle some of the most important issues in business from start-up, through step-up, succession planning and scaling a corporate or global business. Leadership can be lonely. In this series we talk with and learn from inspiring leaders from all walks of life, touching on important topics about how to really live, successful business strategies, overcoming challenges, managing an issue or crisis, getting your company structure right and implementing well, making the tough calls, balancing life and work and getting our priorities right. From business as usual and growing your market to everyday leadership issues or handling 100-year events and everything in between – we aim to provide ongoing inspiration and education and a meeting place for CEOs, founders, management, shareholders and leadership. If you want to say hello or for guest enquiries, please contact emily@thecontentplace.co.nz
Episodes
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
#12 – Is plant-based nutrition a threat or opportunity for the dairy industry? How do you measure the success of global marketing efforts? And how can a dairy giant Fonterra stay relevant across the globe? Find out in today’s episode as Emily Svadlenak speaks to Rob Lilly, Fonterra’s Head of Global Marketing & Communications for the Sports & Active Lifestyle business.
About our guest: Rob Lilly
Rob is a New Zealander and Otago University Alumni. He kickstarted his professional career in the tourism industry marketing Auckland as a destination, before moving on to marketing roles in a variety of industries based in Auckland.
Joining Fonterra 10 years ago, the majority of his time with New Zealand’s largest company and leading dairy nutrition business has been spent in its overseas markets where he has taken on various regional and global marketing roles in Amsterdam, Chicago and now Singapore where he currently lives.
In his current role as Head of Global Marketing & Communications for Fonterra’s Sports & Active Lifestyle (S&AL) business, Rob oversees the marketing ecosystem and strategy implementation for S&AL across Fonterra’s global business regions (AMENA, APAC & Greater China). His team’s focus is on marketing value-add, advanced nutrition solutions to B2B customers. These solutions address a range of current and emerging consumer health needs, including physical performance, mental wellbeing and immunity.
To follow the journey:
Instagram: @nzmp_sureprotein
YouTube: nzmp
LinkedIn: https://www.linkedin.com/company/nzmp/
Website: https://www.nzmp.com/global/en.html
Fonterra: https://www.fonterra.com/nz/en.html